Top Beauty Retail Apps on Android in Croatia: Q1 2025

In the first quarter of 2025, the performance of beauty retail apps on the Android platform in Croatia showed varied trends, as revealed by data from Sensor Tower.

Notino: perfumes and cosmetics experienced significant fluctuations in downloads, peaking at around 4.3K in mid-February. The app maintained a strong presence with weekly active users increasing from 55K to 73K by mid-March, before settling at approximately 62K at the end of the quarter.

Mein dm displayed consistent download activity, starting at 2.2K and reaching a peak of 5.3K by the end of March. Active users also showed an upward trend, growing from 213K to 281K by the quarter's end.

MAKEUP - Beauty without limits saw a gradual increase in downloads, stabilizing around 250 to 300 per week. Active users rose steadily from 17 at the start of January to over 1K by the end of March.

Douglas Hrvatska had modest download numbers, fluctuating between 170 and 390 per week with no active user data available.

Finally, Oriflame maintained a lower download rate, hovering between 30 and 130 weekly. Active users remained relatively stable, with a slight dip in March, finishing the quarter at around 900.

For more detailed insights into these trends, visit Sensor Tower's comprehensive analytics platform.